Meet the founders

Krishma Bhagat, our co-founder and Nift Chennai graduate with a specialisation in fashion and lifestyle accessories, is also the founder of Desidramaqueen, an accessory label known for its unique design sensibility and use of vibrant colors and Indian handicrafts. Her expertise in hand embroideries is reflected in our brand's USP. Krishma is instrumental in shaping the vision and core values of Brand New brand.

Kushagra Singhal, a seasoned retail expert, brings over 12 years of valuable experience working with some of the biggest retail brands in India. His extensive knowledge of the retail industry and his exceptional skills in operations, marketing, and business development, has been instrumental in establishing our brand as a rising star in the fashion scene. With Kushagra's expertise, we are committed to delivering an unparalleled shopping experience for our customers.